Using flash outdoors may seem like rather a strange idea. After all, why would you need even more light when you're already shooting outside? In certain circumstances, however, when taking portraits outdoors for instance, it's helpful to be able to introduce a little additional light into the shot. For instance, if you're faced with shooting in bright sunlight which is causing harsh shadows to fall on your subject's face, then the results are going to be far from flattering. Adding a little flash to the shot, however, will help to lift the shadows, thereby reducing the contrast; it will also introduce some catchlights into the subject's eyes, giving them an extra sparkle and bringing your shot to life.
Alternatively, you may want to backlight your subject, by positioning them against the sun - we've all seen photos taken against a bright background, where the person's face is so under-exposed that they're reduced to a dark and featureless shape. You can, of course, use exposure compensation in this instance to ensure that their face isn't under-exposed because of the sunlight fooling your camera's internal meter, or again, you can balance out the light by using fill-in flash.
Even on an overcast day, a small amount of flash can help stop your portraits from looking dull.
So how do you do it? There are several different methods for using fill-in flash, and the one you employ will depend on the type of camera and flash unit you are using.
The whole idea of fill-in flash is not to overpower the existing light, but to create the right balance between it and the flash. So you want the flash to be weaker in intensity than the ambient light and thus not compete directly with it. Too much, and your pictures will have that "over-flashed" appearance which will just result in bleached out highlight areas lacking in any detail.
Ideally, you are aiming to set the flash to give between 1 and 2 stops less light than the reading that your camera's meter is indicating as correct for the background.
Method 1
If you're using an automatic camera, check your manual to see whether there is a fill-in flash option and use this in any tricky lighting conditions.
Method 2
If you own a separate flash-gun, take a meter reading for the background and set the appropriate shutter speed into your camera, making sure that it is not faster than your camera's flash sync speed (confused about sync speed? I'll be covering this in another post soon!) Then adjust the ISO setting on your flash unit, so that it is faster than that set on your camera - for instance, if you're using ISO 100 on your camera, then set the flash-gun to ISO 200 or 400. This means that you are in effect fooling the flash into sending out a less intense burst of light.
Method 3
Dial a larger aperture setting into your flash unit. For instance, if you want to shoot at f8, set your camera to f8 and your flash to between one and two stops less, i.e. f5.6 or f4. Again, you are fooling the flash into thinking that you are shooting at a larger aperture, and so it doesn't need to provide as much light.
Method 4
If your flash unit has EV (Exposure Value) settings, turn these down to a minus setting (anything from, say, -1 to -3) to ensure that the flash doesn't overpower the existing light.
In order to ensure the right ratio of flash to existing light, remember that the brighter the overall lighting conditions, the more powerful the flash will need to be in order to help fill in the shadows, and the less intense the ambient light, the less flash power you'll need to balance things out.